To preserve the spirit of traditional handicraft industry, 魚潮 aims to create an attractive trap to catch people’s eyes on sneakers (白飯魚).
The project is curated for the general public reminding them to protect marine life while preserving the characteristics of the traditional craft of sneakers. The fading out of traditional handicraft is a analogy of endangered marine species. The sneakers illustrate twelve endangered marine species.
All incomes generated from promotional products will be donated to WWF for marine life conservation.
