Client:
Ford
Scope:
2d Experiential Graphics
Challenge:
Create various events to promote the reveal of the 2024 S650 Mustang.
Events included:
• Teaser announcement at the 2022 Woodward Dream Cruise
• A cross country Mustang tour that started in Tacoma, WA and ended in downtown Detroit on the day of the reveal.
• Reveal party during NAIAS press day to debut the new 2024 Mustangs, in downtown Detroit.
Approach:
Created graphics that could be repurposed between events to help with brand visibility.
Created ‘Stampede’ specific graphics to help distinguish event graphics from normal Ford branding.
