Client:
Ford
Scope:
2d Experiential Graphics
Challenge:
Ford wanted to add a Ride & Drive component to their existing experience at the 2022 Essence Festival. Imagination was brought on to help create, plan and deliver the Ride & Drive experience.
Collaborate with UWG agency to create continuity between interior Ford space and external Ride & Drive graphics.
Make sure attendees of Essence Fest knew that Ride & Drive was tied to internal Ford space in Convention center.
Approach:
Use established look and feel graphic direction, from interior graphics (designed by UWG agency), to create graphics for the outdoor Ride & Drive experience.
Created various graphics that tied together to the interior space but also incorporated the standard Ford branding and Bronco branding to represent different zones.
