As a graphic designer hoping to work with the Minnesota Vikings, I tasked myself with helping to execute a social media rebranding initiative. The challenge I face is to effectively communicate the team's current image and values through the visual elements of their social media presence, while also creating designs that resonate with their existing fan base and attract new fans. Additionally, I must consider the potential costs and resources required to implement the rebranding, as well as the technical requirements and constraints of various social media platforms. As an individual graphic designer, I must also balance my creative vision with the team's overall brand strategy and the input and feedback of other stakeholders. Therefore, the problem facing me as a designer is how to create a social media rebranding that effectively reflects the team's brand and values, while also engaging existing fans, attracting new fans, and balancing creative vision with the requirements and constraints of the project.