𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 / 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, also known as remarketing, is a form of digital advertising that allows marketers to target users who have previously interacted with their brand or website. This technique enables marketers to reach potential customers who have already shown an interest in their products or services, increasing the likelihood of converting them into paying customers.