My design problem was to find a way to promote and encourage sustainable fashion. Consumers don't see the pollution caused by their 'fast fashion' habits. In order to create a sustainable environment we need to rethink the way we consume and dispose of fashion. The brand Preloved was created. Preloved is a swap shop which centers around the reusing and recycling of items. Instead of shopping users are swapping, reusing clothing and increasing its lifespan. Preloved also encourages sustainable fashion by providing an online platform for its users, where they can swap, share and find the latest sustainable fashion.