BANG. Un amour inconditionnel pour le chocolat.
BANG. Une tartinade «Trop Taste» sur toute.
Pour une 3e année consécutive, nous perpétuons la tradition de développer un projet auto promotionnel en collaboration avec l’un de nos clients. Cette 3e initiative propose 180g de tartinade de chocolat praliné vraiment «Trop Taste», qu’on peut mettre sur toute!!
L’objectif était de créer une «vraie» marque, avec de «vraies» contraintes d’emballage, comme si nous abordions le projet pour un client: coût unitaire des matériaux, production des étiquettes et coût de la matière première, etc. Fidèle à nous-mêmes, nous nous sommes évidemment permis quelques folies. Notamment, une rédaction franglaise et 3 étiquettes ludiques avec découpes personnalisées, pour le simple plaisir de permettre le choix d’une illustration une fois le produit en tablette. Une plateforme graphique illustrée, assumée et déclinable sur plusieurs années.
Cette série de 100 pots en verre, 100% recyclable, sera expédiée aléatoirement pour remercier nos clients et collaborateurs ayant contribué aux succès du studio en 2022. Une partie de la production et quelques produits dérivés seront également accessibles à tous sur troptaste.cool
Bonne dégustation!
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BANG. An unconditional love for chocolate.
BANG. A «Trop Taste» spread that goes on everything.
For the 3rd consecutive year, we are continuing the tradition of developing a self-promotional project in collaboration with one of our clients. This time our initiative offers 180g of really «Trop Taste» praline chocolate spread, which you can literally put on everything!
The objective was to create a «real» brand with «real» packaging constraints as if we were building the project for a client. We took into consideration the unit cost of materials, production of labels, and cost of raw materials. By staying true to ourselves, we allowed ourselves to add a bit of craziness to the branding. Most notably we played with Franglais wording and 3 labels with personalized cutouts. These ideas are meant for the sole purpose of allowing you to pick your favourite illustration once the product is on the shelf. All of this comes together as a bold, fun, illustrated graphic platform that is adjustable over several years.
This series of 100 glass jars, 100% recyclable, will be sent randomly to thank our customers and collaborators who have contributed to the studio's success in 2022. Part of the production and some by-products will also be accessible to everyone on troptaste.cool
Happy tasting!
BANG. A «Trop Taste» spread that goes on everything.
For the 3rd consecutive year, we are continuing the tradition of developing a self-promotional project in collaboration with one of our clients. This time our initiative offers 180g of really «Trop Taste» praline chocolate spread, which you can literally put on everything!
The objective was to create a «real» brand with «real» packaging constraints as if we were building the project for a client. We took into consideration the unit cost of materials, production of labels, and cost of raw materials. By staying true to ourselves, we allowed ourselves to add a bit of craziness to the branding. Most notably we played with Franglais wording and 3 labels with personalized cutouts. These ideas are meant for the sole purpose of allowing you to pick your favourite illustration once the product is on the shelf. All of this comes together as a bold, fun, illustrated graphic platform that is adjustable over several years.
This series of 100 glass jars, 100% recyclable, will be sent randomly to thank our customers and collaborators who have contributed to the studio's success in 2022. Part of the production and some by-products will also be accessible to everyone on troptaste.cool
Happy tasting!
Creative Direction Simon Laliberté
Design & Illustrations Corinne Bachand
Project Coordination Marion Saint-Sernin & Paula Youwakim
Project Coordination Marion Saint-Sernin & Paula Youwakim
Photo Direction Corinne Bachand & Simon Laliberté
Studio Photos Luc Robitaille
Production Photos Paula Youwakim
Printing Imprimerie Maxime
Production Photos Paula Youwakim
Printing Imprimerie Maxime
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