JOYDAYS
Joydays was born in a snacking space dominated by legacy players full of sugar and outdated low-glycemic products. Their mission is to make sure people don’t feel “otherized” when they have to regulate how they eat because of an illness.
Hatch leaned into this sense of joy and liberation for the naming and visual identity through uplifting colors and vivid food photography. With its fresh and cheerful look and feel, Joydays helps you manage your sugar without feeling like you’re managing your sugar. Oh joy!
