STUDIO POP - DECONSTRUCTION
Pop was born 20 years ago as a bookstore dedicated to arts and design, but with a dream: to exercise mental skills and critical thinking, using drawing as a thinking tool. This goal expanded and materialized into a school dedicated to the creative process, which in turn demanded a rebranding process with a new visual identity.
This space/studio dedicated to creation has drawing as its main tool. From this constant movement of creation and the appropriation of material objects, the metaphor "under construction" inspires every element in the symbolic visual creation of the constant construction and deconstruction inherent to the artistic process.
Pop's visual identity required a powerful concept that lives up to its vocation of inspiring and stimulating arts and intellect. We started from the creative experimentation of using common objects from the construction world to create art. Therefore, we used the inspiration of the construction and deconstruction of forms and elements, in blocks, circles, and graphics that represent the ideas that emerge, dissolve, and develop in the teaching methodology.
The graphic elements are a simplification of the logo, which is formed by moving balls and bars, always creating something new. Orange as the original brand color is maintained, in continuity in the construction of the school, and not a rupture. The sensory, three-dimensional, and experimental aspects animate the creation of the language from beginning to end, symbolizing creative thinking as something mutable and in constant development.
For Studio Pop.
