Bavaria AB Inbev announced that its entire beer production would be now brewed with solar energy. A game changer and milestone for the company. Corona, the beer that owns the sun, was selected to announce to the world this important news. To illustrate this commitment, we shot a series of photos set in a Corona context: life at the beach. Each image was shot using just with the incidence of the sunlight, and avoiding the beer bottle to show the refraction caused by the sunlight.
A series of photography prints came alive letting the sun and Corona talk by themselves in daily consumption moments.
The sun light coming across the bottle told the whole story in the most natural and artistic way, letting people recognize the brand and the message easily.
The sun light coming across the bottle told the whole story in the most natural and artistic way, letting people recognize the brand and the message easily.
