Wingham Farms is a new farm located just a short drive away from Portland, Oregon. Daniel Lee, the farm’s proprietor, specializes in dairy production and organic farming true to his British heritage, which includes the use of hedgerows to contain livestock instead of modern fencing.

 

While focus on a quality product for consumption is key, Wingham Farms is also creating a brand to be experienced. The farm is meant to be visited in person, and a large path that bisects the farm is open to the public all the time, similar to public footpaths that traverse the countryside in Great Britain. Wingham Farms hopes to offer tours and classes to the farm’s customers to enrich their experience and help them grow with the brand.

The logo I designed for Wingham Farms is custom-drawn, and not based off of any typeface. While the logo looks professional and grounds itself in blue-collar hard work, the inclusion of the cow’s ear adds a touch of whimsy that shows that the brand isn’t afraid to have a little fun. I chose a letter mark for Wingham Farms to make a logo that will really stick in customer’s minds and aid in brand recognition. The high contrast employed ensures that the logo is visible from long distances and small sizes, capitalizing on every opportunity for advertisement, like on milk caps.

Applications

From the sketchbook

 

I proposed two ideas to Wingham Farms: the Waymark and the Earmark. The Waymark takes its inspiration from the signs that mark the footpaths across Britain, and is set in P22 Johnson Underground. The Earmark takes inspiration from lettering found on produce crates and from the cows of Wingham Farms, and is set in the classically British typeface Clarendon. The Earmark was chosen and refined.

Stationary. I created a brand style guide as well.