Okazu Frozen Food
Brand Development
Okazu is a Japanese word meaning a side dish to accompany rice; subsidiary articles of diet. In supporting this local business that stems from my own home, I created Okazu's brand identity, publication collaterals, and packaging needs.
Okazu sells various frozen foods, mostly Japanese inspired dishes.
I want to make frozen foods more approachable and fun - since Mothers are the one who usually relies on frozen food for a quick solve for their families. However, it is also a great solution for young adults who wants a quick fix but still tastes like home.
Therefore, the font selection is more playful with the iconic sakura to pay tributes for the Japanese word.
Graphic Designer: Annisa S. Zatalini
