Client: Boehringer Ingelheim
Brand: Flex Vaccine
Art Director: March Nguyen
Copywriter: Nhi Pham
BRAND OVERVIEW:
Boehringer Ingelheim is a research-focused global pharmaceutical company that embraces diverse cultures and societies.
- INGELVAC H (APP) vaccine contains 6 serotypes 1, 2, 3, 4, 5 and 7 inactivated Actinobacillus pleuropneumoniae absorbed in aluminum hydroxide.
- Adjuvants allow slower release of antigens, resulting in a better and more complete immune response in pigs.
- INGELVAC H (APP) vaccine contains 6 serotypes 1, 2, 3, 4, 5 and 7 inactivated Actinobacillus pleuropneumoniae absorbed in aluminum hydroxide.
- Adjuvants allow slower release of antigens, resulting in a better and more complete immune response in pigs.
CREATIVE CONCEPT:
Fresh Mix vaccine product of B.I. Although the cost is higher, it is effective in terms of quality for cattle. With B.I Freshness is the main thing that needs to be focused when producing Flex Vaccine. So, how to express it in an easy to understand, natural & closest way to customers who are manufacturers. manufacture. About the importance of freshness in vaccines & fresh mixing right after use is the most effective?
When you think of freshness - people will immediately think of food.
Freshly picked vegetables. Freshly caught fish. Freshly baked bread... Freshness of food is the association of CAST & FAST. Make it easy for customers to visualize the importance of using a product when it's fresh for the best quality.
Freshly picked vegetables. Freshly caught fish. Freshly baked bread... Freshness of food is the association of CAST & FAST. Make it easy for customers to visualize the importance of using a product when it's fresh for the best quality.
Key Message
AS FRESH AS FLEX
Tươi như Flex
Thank you for your attention !
