Diego Gerez's profileMartín de Cabo's profile

Pop Up Bar / Branding & Production

Pioneer of pop-up restaurants, an icon of the integration between chefs and bartenders. Bardo was a gastronomic party that few knew about, and those who did, wouldn't miss it. And I say party because even though it was a seated event, the place danced between dishes and drinks that followed each other in two hours of sensory ecstasy and good vibes.
It is said that Inés De Los Santos and Mariana Torta came up with the name, which came from "Bar do..." and then the name of a restaurant. And that was what we did at each edition: we integrated ourselves into a new place, with its cuisine, its people, its dynamics. Places that Inés carefully chose, one by one.
In the branding process, we associated its storytelling with medieval bards, those itinerant beings who traveled from town to town and told stories about what was happening in the fiefdom. Each event had its own graphic, digital, and printed kit, and each diner took home a lovely and customized souvenir that we used to produce in record time.
Regarding the graphic design, the art deco style was one of the references we considered from the beginning with Martín De Cabo (as always), because of its elegance and cocktail culture. The idea of handwritten typography was embraced from the beginning, as it added a touch of rebelliousness, of "bardo" like in Argentina, which came to balance the art.
Bardo was a gastronomic event that lasted about 20 editions in 3 years, and it was one of the most difficult, rewarding, noble, creative, and adrenaline-fueled works that I have done.
Pop Up Bar / Branding & Production
Published:

Pop Up Bar / Branding & Production

Published: