Ibec is Ireland’s largest lobby and business representative group. They work across every sector in the economy, lobbying government and policy makers nationally and internationally to maintain a positive climate for business.

For this year’s Christmas card we told the story of people heading home for the holidays, while also encapsulating some of Ibec’s key themes and goals: sustainability, growth, and building better futures.

The animation takes the form of a continuous landscape, along which we travel out of the city, through hills, forests and wind-farms, to reach a small welcoming cottage. The landscape illuminates as we pass by, with windows and festive decorations lighting up as night falls.