As part of Agencia Oído, in 2018 I had the challenge of leading the relaunch of the Big Sur brand, a restaurant and bar in Buenos Aires specializing in street food.

At that time, we chose to work with Martin De Cabo as senior graphic designer, and as part of the brief, we wrote the premise: 'What would I do if I had the world in my hands? I'd eat it!'"

That line was the starting point for the relaunch campaign and the new brand identity, with a global focus represented by street art and the concept of 'eating the whole world' as its flag.

The result was a new brand book that allowed us to bring the new image to all the brand's channels, as well as the point-of-sale materials, uniforms, and even generated adaptations and improvements within the restaurant that incorporate the new concept both in the architecture and furniture.