Yuanyuan Su's profile

Tidal Rising

Yuanyuan Su
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art direction brand identity branding campaign motion graphics Social media post typography Advertising graphic design Brand System

Tidal Rising

For both fans and artists alike, music is a lifeforce. The same sentiment holds true for TIDAL, and when they first launched in 2014, they were on a mission to create a sustainable, artist-first and fan-centric business model. Through a bold and engaging rebrand, I was able to create entirely new design languages which TIDAL uses throughout both programs via social media, website and more.  

Some of the experiences we conceptualized with TIDAL have already went live, such as the Meta Concert series. We produced assets for a one-of-a-kind virtual, meta concert series that put the spotlight on 10 upcoming artists in the game–an experience allowing fans to connect with artists like Joyce Rice and The Warning through a new, virtual world.


art direction brand identity branding campaign motion graphics Social media post typography Advertising graphic design Brand System
art direction brand identity branding campaign motion graphics Social media post typography Advertising graphic design Brand System
art direction brand identity branding campaign motion graphics Social media post typography Advertising graphic design Brand System
art direction brand identity branding campaign motion graphics Social media post typography Advertising graphic design Brand System
art direction brand identity branding campaign motion graphics Social media post typography Advertising graphic design Brand System
art direction brand identity branding campaign motion graphics Social media post typography Advertising graphic design Brand System
art direction brand identity branding campaign motion graphics Social media post typography Advertising graphic design Brand System
art direction brand identity branding campaign motion graphics Social media post typography Advertising graphic design Brand System
art direction brand identity branding campaign motion graphics Social media post typography Advertising graphic design Brand System
art direction brand identity branding campaign motion graphics Social media post typography Advertising graphic design Brand System
Tidal Rising
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Yuanyuan Su's profile

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Yuanyuan Su's profile
Portland, OR, USA

Tidal Rising

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