Logo design & branding: My Endurance Life is all about coaching the athletes, triathletes and ironman athletes, as well as first attempt on the toughest races in the world. 

Logo scope: Mountains at scale, dynamics and speed, as well as convertibility, flexibility and style that could easily be applied on jerseys or any web medium. 

Outcome: A beautiful monogram logo that can easily be recognized as well as applied on different surfaces and mediums, a mixture of sharp and oval edges to represent complexity, direction and a modern brand.