Matched by the Mrs
Mrs Ball's Chutney | February 2021
BY Bonolo Modise
PROJECT ROLE: Executive Creative Director | Film Director
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DELIVERABLES
For Valentine's Day, Mrs Ball's wanted to show off a new side to the brand that is younger and vibrant. The challenge was to use the month of love during lockdown to encourage others to enjoy dates sponsored by the Mrs.
CONTRIBUTION
1. Concept. 2. Selected celebrities to go on dates. 3. Directed the dates. 4. Directed the various edits. 5. Selected voice artist for the campaign.
6. Directed VO artist during recordings. 7. Production and delivery of the project.
HIGHLIGHTS
Collaborating with influencers in an authentic way that drove conversation on social media and made Mrs Ball's part of Valentine's Day in a fun way that resonated with the fans.
CAMPAIGN VISUALS
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Bonolo is a seasoned creative director, dynamic writer, and now film/content director from Joburg, South Africa. She is the founder of The Curve Revolution and co-founder of Creative Fixer .Studio
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Bonolo@creativefixer.studio
Johannesburg, South Africa
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Collaborators
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