PALLAS
Brand Identity
Pallas is a tool to combat outsmarting fake news, fake science, and fake reality while making money out of it. Pallas is where you buy the facts you believe in.
This design approach was inspired by the Pallas brand manifesto, which relies on what the brand wants to provide to its community. The typography is inspired by monospaced typefaces, clean and modern. The brand symbol was created through the 2 L letters — one L represents the "Lies" of the fake information that Pallas wants to fight and the other L flipped up to represent the "Truth" and the "Trust" that Pallas wants to transmit. The two L's together represents a frame, like a post on a social network or a future window that will give the truth you are searching for. The idea is to create a symbol, that represents itself and shows the brand's beliefs.
