Globe Business Saludo SME! Campaign: Para sa Bagong Bukas
An annual campaign by Globe Business to celebrate, inspire and recognize Filipino entrepreneurs for their tireless efforts and resilent spirit. Winner of 2021 Silver Stevie Awards for Most Valuable Corporate Response.
While the term micro, small, and medium enterprises (MSMEs) may suggest that the industry is little in size, they play an important role in the Philippine economy. In 2019, the Department of Trade and Industry (DTI) noted that it accounted for 99.56% of total businesses in the country and was able to generate 4.9 million new jobs.
“It’s undeniable that MSMEs play a crucial part in today’s society. It allows entrepreneurs to become financially independent and in turn create livelihood to millions of Filipinos across the country. Globe myBusiness is tapping on the power of technology to make sure local MSMEs are digitally equipped and connected amid the new normal brought on by the COVID-19 pandemic,” shares Celeste Porto, Globe myBusiness Marketing Head.
In accordance with the telco’s overall mission of making families’ dreams come true, businesses flourish, and the nation admired, Globe myBusiness is giving recognition to local MSMEs - the modern-day heroes who play a critical role in the country’s economy this month. The Saludo SMEs campaign aims to honor and pay tribute to these businesses: their passion and successes, contribution to the nation, and now, very timely, their resilience and recovery from the COVID-19 crisis.
Role: Creative Digital Strategist
Work: Creative Strategy, Social Media Strategy, Campaign Execution
Company: Globe Telecom
Campaign Date: 2021
Awards: 2021 Silver Stevie Awards for Most Valuable Corporate Response
