Transport Now or Tranznow for short was a conceptual project that was in development to easify and privatize the public transportation of Sri Lanka. Main capability of the project is to offer experiences similar to that of Uber and pick me, yet geared towards the daily commutes such as busses and intercity transports.
Primary purpose of this project is to create a holistic brand identity that captures the unique appearance of the brand based on research and to create a near perfect app system that offers vast experiences for the user to book a bus and commute daily.
Based on this concept, I looked at potential user personas to create the initial back story for the platform. This enabled great insights on how the final outcomes should be.
