Wital®
Packing design
In addition to 100% natural and proven tea compositions, the company produces fully biodegradable packaging. the main motto of the brand is “Zero waste, excellent taste”.
WITAL (German) means vital and essential. The logo also reveals a germinating tea petal, the infinite recycling process, and pressing the tea bag till the last drop, which is everyone’s favourite.
We showed the brightness of flavour through a wide radiant of juicy monochrome colours in the package. The multidimensionality of the project is shown through the volumetric tactile texture of the paper. To emphasize the clarity and authenticity of the compositions we have created a 3D cotton bag which has become the key character of the brand identity.
WITAL (German) means vital and essential. The logo also reveals a germinating tea petal, the infinite recycling process, and pressing the tea bag till the last drop, which is everyone’s favourite.
We showed the brightness of flavour through a wide radiant of juicy monochrome colours in the package. The multidimensionality of the project is shown through the volumetric tactile texture of the paper. To emphasize the clarity and authenticity of the compositions we have created a 3D cotton bag which has become the key character of the brand identity.
