Language learning can be a daunting task for children, which is why Penguin Books launched Parallel Text, a product that presents children's stories in both English and the corresponding language on opposite pages. To promote this unique approach to language learning, we decided to reimagine the stories with a cultural twist. This led to the creation of the
Penguin Parallel Text: One Book, Two Languages.
Agency: DDB Singapore
Client: Penguin Books
Art Director: AC Ngai
Copywriter: Adrian Yeap
Creative Directors: Thomas Yang / Joji Jacobs
Production: Furious Animal
