"Our mission is to help successful businesses to take advantage of new technological opportunities, which can be easily achieved by adopting crypto payment. By analyzing competitor actions, global trends and financial pitfalls, we can surely tell that for now integrating business to blockchain and blockchain to business is a choice but soon it will be a must." — Calypso Group

Company provides business with crypto payment solutions: send, accept funds, create payouts and invoices. I worked on logos of products, visual system, brandbook, presentation templates, marketing posts templates, video design guidelines, photostyle, etc.

The branding concept of the Calypso Group is based on the image of Saturn and its Moons in the space. Celestial bodies in the universe: a great metaphor for an ecosystem of products, where each one is linked to the other.

Colors are inspired by the nature, space and financial theme. White light, grey clouds, dark space, green trees and financial statistics, blue sky and digital-blue, purple glow of galaxy's.

Patterns are inspired by the space and night sky in the brand colors of Calypso Group. Patterns used as a basic visual element of brand identity and helping a lot with instant brand identification.

For all of the videos I made a templates based on the visual language of brand and grid. Each template is editable and can be used for fast creation of video design.

Each member of a company can use templates made in Pitch app. I made templates for different types of contents: statistics, text messages, metrics.

For the correct use of the identity a made a digital brandbook where company members can see examples and rules of usage of brand elements: logos, patterns, typography, photostyle etc.