Brief Description
This was project was a collaboration between DIAGEO and the Maynooth University design department. A consultant from DIAGEO came to our class and gave us an open brief to research the current uses and designs of kegs and to propose improvements to current product.
DIAGEO had also identified two key areas that they wanted to explore and research as part of the open brief
One trip keg
Every year DIAGEO ships thousands of kegs from Breweries in Europe over to the Americas. The resulting empty kegs then have to be shipped back and cleaned before being reused. This presents a major cost to DIAGEO and thus they tasked our group to research the solution of a keg that only makes one trip across the Atlantic Ocean.
Aesthetics marketing and branding
The consultant from DIAGEO pointed out that their kegs travel the country in open top trucks and line the shop fronts of pubs and side streets. They wanted our group to research ways of incorporating their branding into the kegs to take advantage of potential advertising real estate that the kegs provided.
