ABOUT THE BRAND
Hogo is a chain of Asian food stores that offers a wide range of authentic and diverse cuisine from the Far East. With a passion for sharing the rich culinary traditions of Asia, Hogo prides itself on sourcing high-quality ingredients and preparing each dish with care and attention to detail. From savory stir-fries to comforting noodle soups, Hogo offers a unique and delicious experience that transports customers on a culinary journey through Asia.
SOLUTION
Hogo is an Asian store that specializes in offering a wide variety of products from different regions of Asia. The brand logo is designed to be simple yet unique and recognizable, featuring an Asian-styled text without any specific symbols or meanings. The use of basic colors such as black, red, and white reinforces the brand's minimalist and sophisticated approach, while also evoking a sense of authenticity and tradition.
LOGO ALTERNATIVE
As an alternative, at Hogo you could not only buy groceries from Asia, but also try an authentic street fast food. The logo is inspired by the concept of a hot pot, which is what 'hogo' translates to in English. I designed an illustrated logo featuring a bowl of abstract Asian food like rice or noodles. The brand concept is all about bringing the best of Asian street food to the masses. Hogo believes that great food should be accessible to everyone, and we're passionate about making it easy for people to enjoy delicious, authentic Asian dishes on the go.
