We follow the life journey of a couch, from the materials
and manufacturing to the shipping and wasted demise.
The brief was to tell the story through a personified couch character.
We used pillows to create the faces and bring couches to life.
It resulted in a unique solution giving the character a quirky, engaging look.
To make the digital collage feel as tactile as possible we used a lot of different textures.
The animation movement is balanced between choppy cut out and smooth motion graphics styles. This creates an eye-pleasing movement with an analog spice.
Storyboard to final images
Direction: Machteld Rijnten
Copy: Tiffany Davenport
Illustration: Emilija Juzeliūnaitė, Rūta Kygaitė
Animation: Emilė Maigytė, Zuzanna Labus
Animation: Emilė Maigytė, Zuzanna Labus
Sound design: Dominyka Adomaitytė
Voice over: Hannah Gardiner
Production: Emilemilija Animation Studio
The Substitute 2023
Production: Emilemilija Animation Studio
The Substitute 2023