Cafe Rich is a cozy and welcoming coffee shop that provides a communal creative space for coffee lovers and artists. They have a wide range of specialty drinks and baked goods made with only high-quality ingredients. Cafe Rich's main goal is to create a comfortable and inviting atmosphere where people can gather to enjoy a delicious cup of coffee and connect with others.
Cafe Rich wanted to create a strong brand identity that reflected their values and unique offerings. They needed a branding and packaging design that would attract customers and stand out from their competitors.
We started the process by conducting a comprehensive brand analysis to understand the core values of Cafe Rich. Our team worked closely with the client to identify their target audience and their preferences. After extensive research and brainstorming, we came up with a brand identity that reflects Cafe Rich's values and vision.
The new branding and packaging design incorporated warm colors, with brown and beige tones that conveyed a sense of comfort and coziness.
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