ROCKAWAY X
Re-brand, Brand Identity
RockawayX is a European-based venture capital, engineering, and liquidity provisioning company for founders and investors
in Web3.
in Web3.
The company, with a team of engineers and scientists, manage assets of up to $500 million.
They support early-stage startups in Web3 and drive decentralisation by scaling, investing in, and building blockchain products and technology. With a passion for Web3 and its potential to change the world, RockawayX (previously Rockaway Blockchain Fund) hosts various fun informative events in support of Web3’s builders and investment community. This includes hackathons and investment summits. In this way, they’re using their experience to invest in potential, create positive change, and build the future of Web3 with founders in this space. To reflect this ethos, they needed a brand refresh and positioning. And it needed
to appeal to potential founders and investors.
To achieve this, we set out to develop the following:
• A straightforward, clean brand that merges the old world of venture investing with decentralisation and Web3
• A logo that speaks to who they are – merited leaders and value creators in blockchain with an aptitude for fun
• A simple and impactful positioning that reflects their commitment to exponential growth and potential
“We bring smart people together. And then at the end we always throw a massive party.”
- Viktor Fischer, Managing Partner
“Blockchain is one of the technologies with the potential to change existing business models.”
Radek Horák, CFO
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