Go Care – Brand identity
Go Care was initiated with the aim to help strengthen the elderly care sector in Sweden. The goal is to inspire more people to choose a job within elderly care and the channels that Go Care operates in exist to raise voices from the industry. I developed and designed the identity for Go Care with the mission to attract a younger crowd to seek a job in elderly care. Therefore, it was important for the identity to feel young and vibrant, but at the same time inclusive with a lot of heart and honesty in order to feel humane. The identity includes brand elements such as the symbol, logotype, color palette and supporting illustrative icons. It was rolled out on touch points including brand identity guidelines, designing the website (desktop and mobile), event and social media templates.
Go Care was initiated with the aim to help strengthen the elderly care sector in Sweden. The goal is to inspire more people to choose a job within elderly care and the channels that Go Care operates in exist to raise voices from the industry. I developed and designed the identity for Go Care with the mission to attract a younger crowd to seek a job in elderly care. Therefore, it was important for the identity to feel young and vibrant, but at the same time inclusive with a lot of heart and honesty in order to feel humane. The identity includes brand elements such as the symbol, logotype, color palette and supporting illustrative icons. It was rolled out on touch points including brand identity guidelines, designing the website (desktop and mobile), event and social media templates.
Go Care Identity – 2018
Art Direction & Design: Magdalena Czarnecki
Art Direction & Design: Magdalena Czarnecki
Illustrations: Katarina Fegraeus
Photography: Malin Mörner
Photography: Malin Mörner
