Leaves are very delicate and unique things in nature. With the light fonts and lines, a minimalistic design is created, communicating this idea. The audience  being targeted is art students, as well as others that may possibly be interested in this event. Another goal however, is to express the fact it is a community and we work together. Leaves most of the time come in groups and when thinking of them, one may think of plants blossoming and creating beautiful flourishing landscapes. Therefore, the goal was to make a poster that was delicate and light, like leaves, but also communicated aspects of design week, such as its community.