The goal of this project was to shoot a photograph of an ordinary personal item and create 3 different Instagram story advertisements: one positive, one negative, and one metaphorical.   

Before beginning the advertisements, I created a mind map to get ideas. Once I decided on a subject, I began writing slogans for each type of advertisement. 

After choosing the strongest slogans, I began sketches. I drew out 9 ideas for each advertisement type.