Askaneli is one of Georgia’s leading producers of wine and spirits, dedicated to preserving and perfecting the country’s traditional viticulture by using the best of modern practices. Having recently worked on a full rebranding process together, the company approached us with a new task: come up with a new bottle design for its line of premium quality brandy.
As we did with the brand’s visual identity, we wanted to somehow incorporate the rich history of Askaneli into the design. For this, we invented a unique pattern that echoed classical Georgian elements, found on traditional fabrics and bas-reliefs - the vine, grape bunch, etc. The bottle shape itself is designed to emphasize the elegant and sophisticated nature of the drink.
Agency: Windfor’s
Client: Askaneli
Creative Director: Nino Gordeladze
Head of Art and Design Department: Teona Shelia
Head of Design / Product Design: Natia Kvaratskhelia
Graphic Designer: Meko Tchikadze
3D Artist: Saba Kavtaradze
Senior Account Manager: Mariam Gogodze
Photographer: Ika Khargelia
Set Designers: Sopo Kharebashvili, Tamara Guliashvili
