Distilled in accordance with the traditional technology, Askaneli XO is a truly unique product - dark amber-colored, aged 10 years, and perfect for celebrating special occasions. We were tasked with creating a brand new bottle design that would accentuate superior qualities of the drink, all while organically fitting with the rest of the line of Askaneli brandy products.
Concept
In the working process, a lot of thought went into making sure that the label was integrated into the rest of the packaging as smoothly as possible. The relatively thin and wide shape allows the bottle to be comfortably held with either one or both hands, without fingers covering the label. Apart from this, the label sticker is practically engraved into the bottle - a special indentation marks the placement section, strengthening the product’s overall premium feel. Askaneli XO packaging features a traditional pattern, similar to the one that can be found on other Askaneli brandy bottles - a nod to the brand’s and country’s rich history. Fully transparent, crystal-clear glass allows to flawlessly convey the beautiful golden-brown color of the drink.
Agency: Windfor’s
Client: Askaneli
Creative Director: Nino Gordeladze
Head of Art and Design Department: Teona Shelia
Head of Design / Product Design: Natia Kvaratskhelia
Label Design: Tata Megrelishvili
Senior Account Manager: Mariam Gogodze
Photographer: Ika Khargelia
Set Designers: Sopo Kharebashvili, Tamara Guliashvili
