Designed in collaboration with Samsung Singapore, we looked into current trends in the Asian market. Facing a boom in the number of millenials in countries like China and India, we expect to see many young, independent adults getting married and moving out. However, the fridge of today is is organised the way its been for decades. How can we cater to the needs of these young adults and future buyers?
Young adults now live differently compared to their parents. Many are influenced by existing food culture, and love experimenting or imitating what they often see in the media.
Based on several interviews with users, we classified the food in their fridge into 3 categories:
Snacks — High frequency of use, light items such as drinks, candy, chocolates.
Fancy meals — Low frequency, items that can be combined into a complete meal.
Fancy meals — Low frequency, items that can be combined into a complete meal.
Lazy meals — Medium frequency, items that can be prepared easily for a quick meal.
Proposed restructuring of food organization
The current generation often thinks of their food in terms of meals and the possiiblities they entail. Why then, are current fridges organised along separating different foods with such a fine distinction?
High frequency items placed at eye-level for easy access
Thinking in terms of meals — Freezer and middle compartment trays are aligned, allowing for visualization of options available and mixing and matching of different recipes.
Ingredients needed for a meal can be grouped and removed together when needed. Compartments in the front act as grips and holders for smaller items.
urFridge
Designed with Vilvum Kris and Hor Sue Xian.
