We at Worldwidebulksms Provides You With The Best Transactional SMS Service In UAE And OTP SMS In UAE Which Can Be Sent To OPT Out Numbers As Well.
What is Transactional SMS?
Transactional SMS messages (or transactional messages) are sent to customers in response to an action taken during the verification process, such as purchasing or starting a new subscription. They are sent to confirm orders, provide shipping or delivery status updates, or share other order information your customer may need. This makes them an important part of the customer experience, informing people from the moment they click "buy" until their package arrives at their doorstep.
Unlike marketing messages, transactional messages have less stringent opt-in requirements and do not require double opt-in. However, there are different legal requirements and carrier requirements for transactional messages that you must follow:
You know those random text messages you get from a company saying your order is being delivered?
Maybe a text message saying your hotel reservation is confirmed? If you have, congratulations! In fact, you know more about transactional SMS than you think.
Nearly 98% of people who receive text messages will open them. Given this, it is no surprise that transactional SMS has become a mode of delivery to customers of many businesses and organizations around the world. It is non-marketing and targeted customer support, aimed at providing better service and customer experience by building healthy connections between the organization and its audience.
What is transactional SMS?
A transactional SMS is an automated text message that a company or organization sends to its customers or users to provide important information related to the personal use of the company's services or products. Transactional SMS messages are generally non-marketing and non-promotional meaning that the text message is initiated by the customer's business and conveys the personal details of the transaction between the business and the customer.
For example, if your business conducts a financial transaction online, you can send an electronic receipt to your customer via a transactional SMS.
The concept behind SMS business promotion has evolved significantly over the decades. Even in the recent past, most organizations only used promotional SMS to promote their products and services to their customers. But now the focus has shifted from driving enhanced communication to informative communication that guides customers through the customer journey. This has radically changed the dynamics of business and customer relations.
Transactional SMS facility
Transactional SMS provides a convenient way for your customers to receive instant updates on their orders. Incorporating these types of messages into your overall SMS strategy can help create a more unified brand experience. Other benefits include:
Increase engagement: Customers engage more with transactional messages because they are often time-sensitive and relevant. If your brand's e-commerce site is powered by Shopify, you can even add customization macros, like first names, to drive more engagement.
Increase customer satisfaction: By keeping customers informed about the status of their orders, transactional messages help in increasing the satisfaction level.
Improve loyalty and retention: Transactional messaging helps drive loyalty and repeat purchases by ensuring customers have a positive experience with your brand. In fact, 89% of consumers are likely to buy another brand after a positive experience with it.
Reduced customer support costs and customer wait times: By providing customers with the information they need, transactional messaging can help reduce the number of customer support requests. This is especially important during busy shopping holidays, such as Black Friday/Cyber Monday, when brands receive questions from customers about whether their packages will arrive by a certain date.
How can text messaging be a game-changer in your business?
80% of consumers prefer to track their order via SMS when the product is shipped. And nearly 45% of potential customers choose to connect on a personal level with a brand or company after receiving a text message from them.
If three out of four customers prefer messaging over presentation and communication, there's no doubt it could be a game-changer for your business. With all this, it comes as no surprise that businesses large and small are now using transactional SMS to provide a seamless customer experience.
Transactional SMS not only improves customer engagement, it is fast and reliable, ensuring that important information and updates are delivered to your customers promptly and without delay through a secure communication channel.
Types of transactional SMS
Different types of transactional SMS are used for different purposes, though the primary purpose remains the same, which is to deliver important transactional information to your customers in a timely manner.
Depending on your purpose, type of transaction and what kind of product or service you offer, you can use transactional SMS with receipt management in different ways. The most common and widely used types of SMS include order confirmation, shipping and delivery updates, OTP, and e-receipt.
One Time Password (OTP): Transactional SMS can be used to send OTPs to clients to increase the security of your platform. Customer activities such as login, payment, etc. This can be verified by sending an automatic OTP.
Information Notifications: You can communicate any important information about your services or products to your customers by means of transactional SMS. For example, if you are an e-commerce business owner, you can send these messages to your customers letting them know the status of their orders, shipping updates, delivery status, payment, etc. This will help you keep your clients informed of the entire process from start to finish.
Reservation Confirmation or Cancellation: Sending transactional text messages to customers is a great way to remind them of their booking status for hotel stays, flights or other activities.
General Alerts: Sending transactional SMS messages to your customers as alerts to specific activities can help your organization provide effective customer service. Whether it's appointments or financial transactions, keeping your customers informed of important events is crucial to a healthy business-customer relationship.
Promotional messages versus transactional text messages
Businesses use promotional SMS to promote their products and services directly to their target audience. The main purpose of sending promotional SMS is to generate interest and is intended solely for marketing and advertising purposes.
In contrast, transactional SMS is used to deliver non-marketing messages, unlike promotional SMS, to convey important transactional information to your customers. You may send only transactional SMS messages to your subscribed customers, promptly informing them about events and updates that are not in any way related to the promotional activity.
Simply put, with transactional SMS, you are not promoting your products or services, but providing value to your customers through personalized and unique text messages. Unlike promotional SMS, transactional SMS are triggered by customer actions.
While you can send a promotional SMS to your target customers at any time about a discount coupon that is being offered by your business, you can send a transactional SMS after the customer has completed the application process indicating that The order has been placed successfully. ,
Impact of SMS on Business
Be it transactional or promotional type of SMS, each type of SMS serves a specific purpose defined by the type of business you are sending. Therefore, the impact of each type of SMS on your business will depend on your goals and how you use each SMS.
If you want to increase targeted traffic to your website or improve the purchase rate and customer retention, then it will be most effective to consider promotional SMS as your preferred option. Promotional SMS convey your brand exposure, coupons and sales and can help promote your products and services and drive impressive business growth through the good old way of advertising, but in a traditional and fast way.
On the other hand, if you want to improve customer interaction with greater transparency, build credibility for your brand, or develop relationships with your customers by communicating important details about your products, len- Donation SMS can be the most effective solution.
By regularly updating your business on important events, your customers will benefit from a valuable and excellent delivery experience, facilitate customer satisfaction and increase your positive business impact.
Around 60% of consumers prefer to communicate with customer care through SMS. Also, around 64% customers prefer SMS booking due to its simplicity and ease of use.
However, a combination of transactional and promotional SMS in your SMS strategy can also make a big impact, especially if your business is an e-commerce business. Communicating with your customers using both methods will not only ensure an effective communication experience for your customers, but it will also allow you to market your business while providing value to your target audience.
Using transactional and promotional SMS will help you initiate desired customer actions, increase interactions and empower your customers to make informed decisions about your business.
How to send Transactional SMS
Sending transactional SMS is easier than it sounds. All you need is an SMS API platform that you can integrate with your existing systems and send SMS messages to your target audience easily with an efficient workflow.
To make the process more efficient and faster, you can search for SMS service providers and use their advanced services to automate bulk SMS transactions. Simply onboard, select your target audience, set a trigger event and successfully generate predefined text responses. You can customize your text message as well as your Sender ID.
Once a customer takes a specific action, your platform will automatically send a personalized transaction SMS. For example, if your customer places an order on your e-commerce site, your system will send an order confirmation SMS to that customer in response to the action.
It will streamline your communication process, allowing you to communicate with your global customers instantly through a secure communication channel.
Benefits of Transaction SMS
Transaction SMS is customer oriented and its commitment to superior customer service can add a lot of profit to your business. Since transactional SMS is fully automated, you will save a lot of time by responding to predefined triggers, avoiding the inefficiency of manual input as well as ensuring that important information is delivered to your customers on time.
Additionally, using transactional SMS can help you create secure and reliable communication channels between your business and your customers, thereby contributing to better customer engagement that will drive your business's future growth and development. can affect a lot.
Transactional SMS has many advantages for businesses. One of the biggest advantages of using transactional SMS for organizations is its fast and secure delivery to customers, wherever they are in the world. For example, more than 62% of respondents believe that fast delivery is the top benefit, followed by customer engagement and profitability.
