Préscha is an initiative that aims to eliminate human trafficking and modern day slavery through education, awareness and art advocacy.
Using this as my premise, I have developed an informative 8 page booklet that opens out into an A3 poster. The purpose of this document is to inform the reader, predominantly high school females, of how common and dangerous sex trafficking is. This is an issue that is not only international, but is also occurring in our own backyard.
Using neon lights as inspiration I initially developed a colour palette and typography for the poster and carried this through the publication to create a sense of cohesion.
The info-graphic styled layout complimented by bold typography makes the brochure easy to read, and the facts easy and interesting to digest.
