Mission:
To create a variety of packaging for YOGI Tea while updating its identity. The work needs to be novel and friendly to attract people to the practice of yoga and in doing so carve a new niche for the tea the marketplace.
Concept:
In order to make YOGI Tea more unique than other teas the packaging emphasizes the physical expression of yoga. Rather than the traditional design around the idea of relaxation, this eco-friendly packaging brings more vigor and happiness to the tea.
