I realize I only have one image of the logo itself without any sketches, brainstorms, etc. and that is because I didn't do any sketches and brainstorms. I work out at this gym every day, I've done much more than enough initial background research.  

 

This is the first and only draft I created. Obviously revising and finalizing will still occur.

 

 

Location: Auburn, WA

 

Notes from client:

- modern

- very fond of vigorground logo (see below)

 

Personal notes:

- High Intensity Training. 

- Fat Loss Bootcamp

- Semi-Private Lessons

- One on one training

- Optimistic, energetic, upbeat, motivational, addicting, healthy, rewarding

- Weight training, agility training, crossfit training, P90X, cardio

 

- Added note: Jose teaches a very professional class, he is EXTREMELY knowledgeable within movements on the body and the best exercises to push their limits. He is very strict on correct, proper form unlike many body building gyms today. 

 

Final Takeout: professional, modern, fond of vigorground (www.vigorgroundfitness.com), purple/black, high intensity, fat loss bootcamp, weight training, high energy, high results. 

Font: Spin Cycle

 

 

Letter Cases: all lowercase

 

Actions:

- decreased tracking of all letters

- decreased kearning between y and f

 

Vigor Ground Fitness Logo (vigorgroundfitness.com)