Sela is a clothing brand created by moms and for moms, it’s striving to meet all the needs of mothers and their children.
After updating the brand strategy and positioning sela asked us to develop new website design, bearing in mind the «flexible scenario» of purchasing and delivery. We had to make a relevant image and interface of an assistant "for moms and their monsters".
We’ve developed a daring but nice design of the online store, including all possible scenarios of interaction, and as a result made a convenient tool for wardrobe renewal. Apart from a full-featured prototype site and template designs we’ve developed a full design system and UI-kit, that became the basis for sela visual language. The new sela website was lauched in 2021 – now it helps women and children to create basic wardrobe.
