Fitbit Premium 'Insights' Campaign
This creative proposal is to help drive more sign-ups for Fitbit Premium. Fitbit Premium uses your health and fitness data captured by your Fitbit wearables to provide customised tips and observations to help you reach your health goals.
This campaign aims to use all the data collected to create easy-to-relate copy-smart headlines for the creative deliverables. These 'smart' messaging can be used for generic OOH and more targeted media like social or in-app digital banners.
