WHAT
Caretoz started as an illustration & typography project inspired by traditional
Caretoz started as an illustration & typography project inspired by traditional
masks and monsters. Soon it turned out to be more than that and it evolved to a fun game, that got people searching and collecting Caretoz cards all over Berlin, during the Pictoplasma festival 2014.
WHERE
Caretoz cards were distributed in 13 galleries that were open during the Pictoplasma festival. Mini wooden Caretoz were hand painted and placed near the galleries that
had Caretoz cards inside, so people knew they could find them there.
Thank you João Peixoto and João Marcão for the pictures and all the help!
HOW
Each card corresponded to a letter. If you had one card you could just take a picture, post it on instragram / facebook, add #findcaretos and you would win a poster with
Each card corresponded to a letter. If you had one card you could just take a picture, post it on instragram / facebook, add #findcaretos and you would win a poster with
all Caretoz. If someone collected all 26 Caretoz and sent us a picture they would win a poster + their favorite Careto hand embroidered.
WHAT'S NEXT
We're planning on bringing Caretoz to life and make a small animation with all of them. Until that animation isn't ready, we'll be releasing GIFs from time to time :-)
