Rock & Roll Hall of Fame
The Rock & Roll Hall of Fame exists both to honor music greats, and inspire new greatness. The ‘Rock & Roll’ spirit is an essential part of the updated brand: original, bold, daring, dynamic, authentic, powerful. The Hall of Fame artists carry this spirit through their sound, imagery, and stories, which is also now delivered through Rock Hall’s visual identity and content. This is particularly embodied in the new logo, which features a custom designed and programmed typeface that reacts to audio cues—its letterforms reverberating in response to sound levels and beats.
Made at Base
Team: Min Lew, Tom Fethers, Jun Hong, Harry Laverty, Ross Gendels, Yeon Ryoo, Sarah Labuda, Katerina Mery
Motion: Yaniv Fridman, Mikey Kelly
Type Design: Matthieu Cortat-Roller
Team: Min Lew, Tom Fethers, Jun Hong, Harry Laverty, Ross Gendels, Yeon Ryoo, Sarah Labuda, Katerina Mery
Motion: Yaniv Fridman, Mikey Kelly
Type Design: Matthieu Cortat-Roller
