CLEAN & CLEAR- TRUE BESTIES
Positioned as problem skin’s best friend, Clean& Clear needed to establish its digital presence in the Arab world and connect with its target audience: teenage girls and their best friends.
We discovered that while the average teenage girl has hundreds of friends on Facebook, she only trusts a single person with her secrets and problems. That's when True Besties was born: a social networking society where best friends get to share not just secrets and stories, but a full-fledged profile.
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