Himalaya Brahmi Ad campaign

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Himalaya Brahmi are ayurvedic capsules which helps in enchancing memory and alertness.

Brahmi has been known to be a pacifier of all three doshas, mainly kapha and vata. Ayurvedic physicians believe it to be ideal for counteracting the vitiated vata dosha, the factor which governs the nervous system. Ayurvedic tests describe Brahmi as medhya, a herb that braces the mind to carry cognitive functions and intellectual pursuits. But ancient authors seem to believe that the healing effects of Brahmi extend far beyond mind and brain. Brahmi is not only a memory-booster and intellect-promoting herb; it is also a relaxing and digestive agent.

This was a STUDENT PROJECT done in my final year as a part of the curriculum.

The design language is inspired from nervous system which form a network/ circuit in our body. The green geometric lines ending with leaves makes the campaign best suitable for the product thus giving its a unique identity.

The ad campaign consist of

-newspaper ads

-magazine ads

-short range posters

-dangler

-innovative media