Brasília 50+

  • Notable designers and studios from around the world were invited to produce 1 print, as part of a 50 print exhibition celebrating the 50th anniversary of Brasília. One of the most beautiful cities in the world and still ahead of it's time - thanks largely in part to the ultra-futuristic, and modernist architecture devised by legendary Brasilian architect, Oscar Niemeyer.
     
    I decided to take the brief further and work on the identity for a design festival itself - modeled as an event celebrating contemporary design and architecture from around the world, but with a focus on Brasil. Instead of simply focusing on prints, the festival has various strands focusing on Brasilian movies, films, design talks and a discussion of Brasilian icons from Oscar Niemeyer to Pelé. This provides a more holistic celebration of not just Brasilian design, but culture.
     
     
    The organisation of the event would capitalise on the increased awareness and interest in Brasilian culture due to the FIFA World Cup scheduled to take place just a few weeks later.
     
    --
     
    A strong focus throughout was aiming to capture the vibrancy of Brasilian culture, particularly colour. And combining this with a strong mathematical and a modernist aesthetic, referencing architectural grids, surface and form.
  • In the spirit of architecture and mathematical design, 
    the primary, and secondary logo, and abstract 
    forms across the identity were all designed on an 
    isometric, or squared grid. 

    To further create a strong aesthetic of 
    angles, surface and form. Key elements  of 
    architectural design.
  • All geometric imagery, and illustration across
    material such as posters focus on a deconstruction
    of Oscar Niemeyer's architecture. Creating a strong, 
    bold and a modernist aesthetic aligning with the ethos
    of Brasília, and fundamentals of architecture.
  • Brasília 50 pushes the awareness and interaction
    towards Brasilian design and culture by having
    four different strands, focusing on print exhibitions,
    design talks, discussions and exhibitions of Brasilian
    icons, and screenings of culturally important films.
     
     
     
    -
    All facets of the festival, possess their own colour
    and colour coded collateral for ease of use, 
    and wayfinding. For example tickets:
  • The isometric logo lends itself well towards
    application on surface in a dynamic way for a
    more guerrila form of promotion focused on 
    surface and form, as seen below.
  • A primary aim throughout was to be clear,
    and concise in communication, allowing
    each material, from invite, to invoice being
    clear in it's message immediately.
     
    Tone of voice, aims to be friendly and
    approachable. Mixing Portuguese language,
    with a more worldwide approach of English,
    being careful to use words almost universally
    recognisable, such as "Olá!" as you open
    the envelope.
  • A web, and digital presence is vital for a
    contemporary event. Idents and short transitions
    such as the one below, allow Brasîlia 50+ to add
    a layer of legitimacy to videos and online channels
    to share content on.
  • To further add reference to architecture, and strong
    importance towards grids. All illustrations, across posters
    layouts, and the Brasilia 50 logos were created on
    a series of custom grids.
  • Diecut frontcover Brasília 50 programme
    is a breakdown of the festival itself, and 
    information on all events and elements 
    of the event, again with colour coded 
    sections and a modernist layout aiming
    towards ease of use.
  • Postcards, for the international audience that
    Brasîlia 50 would aim to attract. Colour coded
    pieces work individually, but form a full 
    architectual form when lined up.
  • Thank you for viewing, hopefully you
    enjoyed this short, but very enjoyable
    imagining of Brasília 50. 
     
    The festival that celebrates 50 years
    of a beautiful city and contemporary
    design culture.