Zero
PT
O desafio
Desde o início o objetivo sempre foi criar um nome que fosse fácil de falar, fizesse parte do vocabulário brasileiro, e o principal: tivesse uma ligação leve e próxima com o segmento e com o público.
EN
The challenge
From the beginning, the objective has always been to create a name that is easy to pronounce, part of the Brazilian vocabulary, and, most importantly: has a light and close connection with the segment and the audience.
In Portuguese, the word "zero" is commonly used to describe something in perfect condition, without any flaws or damage, such as a car in "estado zero," indicating that it is as it was in its original state and has been taken care of.
