NEOBAB – STREET.FOOD.BEAT

•

PROJECT NAME:
NEOBAB™ — STREET.FOOD.BEAT

BACKGROUND

—

Honest kebab, composed of the best ingredients - seriously. The best veal imported from Berlin and juicy chicken meat along with vege alternatives are scooped onto the grill.

SOLUTION

—

Our task was to create overall branding from scratch, including the development of a brand name, communication strategy and creative copy/claims. We participated in every stage regarding the brand's image and aesthetics, which had to be appropriately matched to the brand identity being created. We also consulted with an interior designer.

Scope of works:
‣ brand naming
‣ logo + brand book
‣ key visuals
‣ packgaging design
‣ promotional web & print materials
‣ storefont designs
‣ creative copywriting
‣ creative and communication consultancy

NAMING

—

When creating the name for the brand, we focused on three main aspects and associations; to be local, to be something new to the market, to be a kebab.

NEO symbolizes, novelty and light neon, which is associated with street style, party/club vibe and the urban architecture of Wroclaw.
BAB is the ending to the word kebab, which as a whole defines the easy-to-remember and original overtones for the name.