Slim air curtain
Your discreete business partner
Projects Scope:
Research & analysis, Strategy, Logo, Visual identity system, Prints, Webdesign, Animations
About Flowair:
Flowair is a polish company, an expert in economic heating and ventilation of buildings with medium and big cubatures. Company is a well known manufacturer of fan heaters, air curtains, curtain-heater units and heat recovery units. The Flowair offer includes a wide range of aircurtains, which are dedicated to specific types of facilities and various sizes of door openings.
About Slim:
Flowair Slim is the thinnest air curtain on the market. Its distinctive design, color scheme, range, and length variants make it fit 99% of doors. It is also one of the quietest products on the market, making it a perfect choice for small business owners. The unique functional and visual advantages of the device have been presented as the 4i solution:
1. Intelligent. It is intelligent and economical. It only turns on when necessary and does not consume electricity unnecessarily.
2. Invisible. It is thin and discreet. Economical in form, perfectly designed not to be conspicuous. It works quietly even at top speed.
3. Improving air. It improves air quality. There is a possibility of mounting a filter, which blocks pollution from the outside and filters the air inside the buildings.
4. Ideal. It fits your business. Tailored to the needs of 99% of facilities. Meets all technical requirements.
Credits:
Adam Ignaciuk: Art direction, Logo, Visual identity system
Rafał Stempczyński: Visual identity elements, Illustrations, Web & UI/UX
Maciej Sznitowski: Strategy
Bartek Kotowicz: Business & coordination
Modelight.pl: 3D Renders & animations
Designed for studioengram
Slim logo
The logo refers to the features of the product – both visual and functional. The possibility of matching the device's colors to the surroundings and the low noise level contribute to the device's discretion. Therefore, the goal was to create a minimalist and equally discreet logotype.
Visual identification elements
To build an effective and attractive product communication, a comprehensive and organized visual language was created. It stands out, among others, with an extensive set of icons, illustrations, and 3D renders, which help explain the functionality of the device to various target groups.
System of layouts
Based on a modular grid, the visual system is flexible and user-friendly. It allows for combining various elements of the brand's visual language in a dynamic, interesting, but at the same time, aesthetic and organized way.
Prints & marketing materials
The developed marketing materials were addressed not only to technical individuals such as installation designers, installers and service technicians but also to interior designers, investors and small business owners. Therefore, they go beyond the standard technical documentation of the product and educate about it in an accessible, friendly and visually attractive way.
Web & digital
As part of the project, a dedicated Slim landing page and web store were created. The communication was divided into several sections, taking into account various user flows and the needs of several target groups. The content included a lot of visual materials, such as 3D visuals and explainer animations.
